About Us

Who we are?


Italian brand house which is part of the cosmetics market: from makeup, to fragrances, accessories, up to skincare, with a precise strategic positioning: medium-low cost and high service. This entails a very strong identity that is connoted in a first quality cosmetic product, totally produced and certified in Italy, complementary with a leverage on customer attention and experience that is offered to the customer in our stores. This allows us to obtain a competitive advantage and a positioning in an adjacent market niche but never coinciding with that of our competitors.

Mia differs from all others in its fundamental concept: customer satisfaction. The customer is at the center of our offer system and its value in use must be in line with its perceived value. We offer a shopping experience that allows the customer to feel accompanied and guided in the way that best suits his needs. We call it a one-to-one experience. How the store, the makeup line and the cosmetic lines adapt to the specific needs of each woman, with her problems and insecurities. In every Mia shopper that you find around the streets or in a mall there are no products but solutions of beauty, sensations and the certainty of being more beautiful every day. Every woman does not buy a product but a better version of herself and this is precisely what we are committed every day to offering our customers: the quality of our products, 100% Italian certified, ready to all intolerances or hypersensitivity of our customers by offering hypoallergenic products, nickel-free and absolutely fighting any form of testing on animals.